Meet Varvara, Half Greek Half English – Greek holistic sea goddess with a twist of English fine china.
I was introduced to V just as I was leaving my full-time job and taking the plunge into working for myself full time.. and she was in a similar situation. Going through massive change, changing her life and helping others change hers. It was one of those connections that was meant to happen.
Initially we talked about marketing, photos but it ended up being so much more. This was about building a foundation not only for her new business but she’s ended up helping me by sharing her coaching knowledge, being ALOT of fun to work with and even drinking champagne and going out to an impromptu lunch on a Tuesday afternoon – The best kind of client, right?
Anyway, back to business… Varvara is her brand, she is the epitome of that phrase. As a warm, empathetic wellness and life coach she brings decades of experience as a yogi an yoga instructor to her coaching. A unique blend of coaching, mindfulness, movement and yoga is brought together to help women going through massive change. Using the tools in her toolkit as well as lived experience to be there and hold her clients accountable to live the lives they want to lead.
This drive and passion really helped me want to do the same her and her brand. We started with a 4.5 hour brand shoot package. Capturing many sides of her business and personality. From her love of fresh, delicious Greek food, to coaching and of course Yoga. Classic images that can be used for years to come.
We then used this bank of images to begin to create her website – an ongoing process as her business and brand grows and takes shape.
Having this wide range of images – created from our pre-shoot consultations, her customised PDF guide and planning everything before the big day now means I’m able to create social media content for V without worry about how to make it stand out. We’re able to create that vital personal connection through imagery that truly reflects Varvara Coaching and is authentic to Varvara herself.